Cividini










It was in the late ‘80s that the Cividini idea took shape, the idea of modern cashmere knitwear boldly addressed to demanding clients, who could understand the brand’s refusal of those days’  trends based on consumeristic self-indulgence and its liking for permanent, long-lasting, yet sophisticated quality fashion. 
 

An attitude that involved the choice of simplicity in style, the search for delicate, precious materials, the creation of rigorous, minimalist designs capable of counteracting all previous trends.
In less than a decade Piero and Miriam Cividini’s intuition has led the brand to the rediscovery of handcrafting techniques (as they fondly call them), that of tubular knitwear for example, to the great success also due to the owners’ bold choices, and to the favour that their demanding, trend-free clients have granted them.
In 1995 Cividini extended their collection to ready-to-wear items which soon appeared on the catwalks of Milano Collezioni (’97-’98), an enriched collection that, far from being a departure from their original philosophy, embodies the consistency of their style, the simplicity of their lines and the use of  silk, linen, and cashmere, the materials that have made the brand outstanding.

   Cividini
 

Cividini

  Cividini’s creative impulse is the outcome of their endeavour to surpass conventional trends in fashion, of their endless need for experiment, and of the employment of special techniques and treatments now in disuse.
A good match both in life and at work, the couple have very similar professional views but are autonomous from a creative and intellectual standpoint.  A former engineering student with an artistic background, Piero came across this job almost by chance and is now entrusted with the brand’s strategy and relationships, whereas Miriam, who was apprenticed to Armani, Versace and Valentino, is the Cividini creative manager.
The fact that each item in the Cividini collection is entirely hand-made in Italy is a guarantee of their value.
The brand is now on its way to achieve a life style concept with a wide range of accessories: from hand-made shoes, bags and belts to the air-brushed, tye-dyed scarves made with ancient looms.  A concept that can suit a woman’s subtle and intellectual femininity as well as her essential yet sophisticated taste.
To design apparently ‘commonplace’ garments for ‘special’ women who can find all ‘special’ details in ‘commonplace’ things.    

 
www.cividini-italia.com

Txt Alessandro D'Annibale

Ph Cividini