Augusto Romano, the Company Director said "it was a natural progression for the brand to collaborate with such influential figures in the design world in order to gain a new perspective and strengthen the brand's image".
"Meltin'Pot is constantly evolving and I wanted to enrich the brand's values by allowing other creatives to interpret the brand through their eyes. I chose to work with both Rankin and Fabio Novembre for their respective talents and expertise and for their understanding of what Meltin'Pot stands for.
Meltin' Pot's true philosophy lies in the hidden value underlying the brand: no restraint or prejudice whatsoever in confronting the changes that an entirely ‘multi-' society brings about.
To be able to look ahead by interpreting a variety of hints, by being able to decipher still unexpressed feelings.
Meltin' Pot is a denim producer but also an indicator of the mood that pervades all the young layers of society; rich in the know- how that fashion implies, it is a generator of quality both in production philosophy and product value. A firm whose expressive potential is always ahead of trends.
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