Forty Years after it was first created, Tretorn jewel is back on the market.










NNylite, the queen of tennis courts, is the sports footwear that stole away the heart of a whole generation.
Nylite fashion was launched in the ‘70s by Bjorn Borg, who focused the world’s attention by wearing the legendary shoes in tennis matches. Many famous champions, from Martina Navratilova to Billie Jean King, from Chris Evert to Tracy Austin, have chosen to wear the renowned Nylite, well-known also as the ‘ultimate tennis shoes’.
 
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From tennis courts their fame rapidly spread throughout the world and the shoes had a boom in sales. In the States they reached the peak of renown in the ‘80s, to the extent that in 1986 they featured as a must in the prestigious ‘Official Preppy Handbook’; Nylite shoes, unfailingly present in a Preppie’s wardrobe, became Tretorn’s leading product, a brand that has been synonymous with quality, timeless design and captivating style for over a hundred years.
With their special V-shaped toes and their light rubber soles the new Nylite echo the design of the classical model and once again propose the original white canvass and the unmistakable seagull wings logo. These simple, comfortable shoes, which combine creativity with a casual look, have for years captivated the public, have made a relevant contribution to the history of tennis and are now ready to renew their success in the 21st century. 

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www.tretorn.com

txt Laura Scarpa
Ph Tretorn