Orta Anadolu

Renowned as one of the major innovation leaders on denim and sportswear lines and considering the fast-track change in the current market and the buying patterns of consumers we had to make a strategic decision to concentrate our efforts on detecting and forecasting future trends and executing the right media to relay it to our customers who have rightfully become more demanding over the past 5 years. The forecasting does not come easy as we do not have the crystal ball and we have to think really in advance to be able to bring out the right
product on time and in the mean time push the borders of innovation still.

 
Orta Anadulu
 

We work with a team of consultants and driven by the input and the
inspiration we then consolidate our own research findings together
with the information gathered to design the next seasons main concepts. This of course requires many meetings, global market trips, brainstorming and tons of imagination and dreams.

We now aim to bring forward our heritage at the conceptual design
stage and this will act as a supporting attitude to enhance and extend the idea to make a firm statement about our imagination. Denimarts is the project under which we try to inspire our customers who are the prime designer brands in jeanswear as well as the global jeans manufacturers. The market has evolved to a level where the manufacturers have to work with collections, have to follow and figure out trends in garment finishing. Denimarts targets to serve all involved parties and will evolve as the markets grow.

 
orta   The early stage was performed at the Bread and Butter show in Barcelona in July 2007 where Orta presented trends and this was an exclusive stage
provided for a denim manufacturer. 1500 visitors enjoyed the favored
lay out of the concept trends.
We have decided strategically not to compete with price and remain
loyal to our vision to be the preferred supplier to the leading global brands.
This motto triggered us to seek even further for upgraded products with
value added properties. We developed a supreme bi-stretch fabric where we used the XLA fibre. Fitswell with XLA is an exciting new solution for denim because it will satisfy both sides of the fashion marketplace-the
consumer and the designer clientele. The fabrics wash/finish durability from rinse to bleach is unparalleled.
 
This performance extends to the wearer as well-the clothing has perfect shape retention and recovery and is easy to care for. Thus Fitswell took its well earned place at the Coterie show in September in NY. We wanted to visualise the properties of the fabric through art and Luca Babini shot Roberto Bolle of La Scala Theater dancing and interacting with the fabric. The sleek urban luxury combined with the physical benefits and shaped by Luca Babini gained a deserved publicity as well a vast exposure. Denimarts had more steps to take and then followed Istanbul... The 2009 concepts were to be shared with our customers and we had to fulfill a difficult task of once again expressing stories through art.
 		   Orta

 

This time we worked together with Cynthia Madansky from NY.
She agreed to travel to Istanbul to shoot 6 different films for the concept feedbacks that we have provided her with. The experience was thrilling for both parties. The denim fabric has stationed itself securely as a wardrobe staple within both mens and womens closets because of its durability, easy comfort, effortless style and yet Denimarts was ready to take it to the next level and prove that it in fact is a form of art.
The 6 movies were shown together at an off beat trendy location in Tünel which is becoming the SOHO of Istanbul and we had global coverage. We will be showing the films at the Bilgi University in January and they were most pleased to evaluate an artwork coming from a commercial source. We were pleased to give the viewers a dream - have their own input around the framework that we are building for them-present innovation with strongheld stories... The inspirational infrastructure has encouraged us to continue our plans to extend Denimarts globally.

www.ortaanadolu.com