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Attachment
1-33-3Ebisu-Nishi
Shibuya-ku, Tokyo
A
men's brand, Attachment is located just outside the main fashion area
in Daikanyama, Tokyo. The black door to the shop opens in the middle of
a white brick wall, but has no shop sign. Maybe the shop is attended
only by people who have a feeling for their products. The shop appears
unified and quiet, but is exciting throughout, from the entrance to the
ceiling. A collection presents items hanging from a wire, and matches
their A/W 2006 collection theme expressing the idea that the latest
hits get out of a rusting steel wire. Both the collections and the shop
are perfectly balanced and in tune with the theme, a new way to create
a shop.
In spite of their rather short story since S/S 1999, it is
remarkable that Attachment have already reached a very high level of
quality and creativity. A store it is worthwhile keeping an eye on at
their next collection.
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