In Advertising, Brands, Mug 23
Allterrain by Descente
The choice of the name is enough to express the essence of Alterrain: a perfect approach to a wide range of conditions and situations.
The Alterrain collection is based on a crucial concept: form follows function. This means that design is first of all based on product functionality, whereas its merely decorative aspect and all other non functional elements are considered as secondary.
The concept underlying Alterrain items opens countless possibilities, because what makes the difference are those who wear them, how and where they use them.
Alterrain design develops by trial and error with a view to creating a top product, an attitude that fully embodies the spirit of Descente.
descente.jp/allterrain
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