Casamania: furniture and innovation.
Casamania was born in 1984 when the well-established firm Frezza (of the Doimo Group) decided to bring up to date their approach to the design and production of home and office furniture.The Firm’s project focuses on their never ending search for new solutions, forms, materials and production techniques in the manufacture of innovative recognisable items. Created by renowned international designers and young talents in the field, Casamania products have caught on over the years and have become a benchmark both for pundits and the general public.The style, philosophy and consistency of Casamania products have earned the Firm countless awards, and their futuristic open-minded attitude has enabled them to start prestigious collaborations with the world of art. In fact, from 2007 to 2010 Casamania was the official sponsor of Venice Biennial Art Exhibition, an event that emphasised the closeness of two worlds that research on and investigate the future and the world of our actions and feelings. Casamania’s dynamism has led to the inclusion of some products in a few of the most renowned permanent collections of Design and Contemporary Art, like the Milan Triennial and Paris Centre Pompidou.While some products emphasise the richness of emotions and can indeed catch and revive avant-garde ideas and concepts, other Casamania items of furniture are outstanding for the lightness and absolute flexibility of their structure, like the free-standing bookcase “Weave” that Chicako Ibaraki created early in 2012 in embossed varnished metal, a graphic play that consists of precise lines and empty spaces to be filled like a three-dimensional painting by Mondrian. Tig welded in the joints, the whole structure is assembled and brushed by hand besides being completely coated by liquid-looking varnish that enhances its neat, uniform look. Available in three colours, white, black or cinnamon, it is 85 or 160 cm high and has a square base of 38 cm. If in certain items functionality is the relevant element, an answer to man’s creativity and demands, in others the search for meaning and value is more marked, as is the case with the chair “RememberMe” by the German designer Tobias Juretzek. This object, created in 2011 by pressing used jeans and T-shirts previously soaked in a special resin, evokes the themes of recycling and sustainability. The reuse of a warm and highly emotional material like denim gives a special touch to the project, not for its simple functional design but because it is in step with today’s eco-friendly sensibility. The product is aimed at giving the project a wider scope and a highly personal quality, to trigger thees posssor’s recollections and inmost sensations.
Last but not least, the decorative leaf “Maria”, designed by Luca Nichetto, is among the most typical Casamania products. The object stimulates the imagination of those who like to merge design and nature and want to play with spaces and light. The leaf, realised in fret-worked polypropylene, can fit in with the different interiors where it is used thanks to the special lightness it derives from Venetian crochet work. Furthermore, the leaf can on request be realised in polypropylene enriched with thermo-sensitive pigments, which, as the temperature changes, enable the object to take on different colours, an extremely vivid and incredible effect. The simple object may seem merely decorative, but it actually lends itself to infinite possible functions to create snugs, adorn walls, enhance light effects in an endless interplay of inspiring ideas involving design, interiors and nature.