HONETT
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In German, Honett means ‘honest, transparent’. In 2023, Vincent Thürstein chose this name for the clothing brand he was founding, turning a simple brand naming into a true guiding principle: a creed, an oath. Honett was born from the desire to preserve the craftsmanship, culture and customs of Bavaria, his homeland, by creating garments that preserve its soul. Each garment is strictly handmade, sewn slowly, following the silent rhythm of the Bavarian Alps. Indigo garments are often embellished with the ancient Blueprint technique. The design is inspired by Bavarian workwear as well as refined Sunday best, while maintaining that aura of intimate sacredness that makes each Honett piece unique and deeply authentic.
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