MUG’S FRIENDS: GINTS APSITS

Who is Gints Apsits? It’s complicated to categorise him solely as an artist; originally from Latvia, Apsits describes himself as a creator. His work cannot be classified under a single label, encompassing art, graphics, illustration, and animation. We can define him as a fluid element, not completely defined, and also unpredictable. The same unpredictability, combined with the spirit of exploring new languages, pushes Apsits to immerse himself in new communication fields without placing any limits on creativity. Creativity, for the Latvian artist, is precisely the lifeblood of the strength of men and their evolution, not only in the artistic field. In fact, it is seen as a guiding light that directs men through an unexplored journey but offers an ideally boundless potential, where conventions are constantly redefined. To quote Apsits himself: “Embrace creativity, embrace the future”. Apsits has collaborated with leading Latvian banks, telecommunication companies, public authorities and major advertising agencies, as well as renowned local and international brands including Diesel, KesselsKramer, Fabrica, Benetton, Brand Sellers DDB Riga, Mc-CANN Riga and Leo Burnett Latvia.