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Woolrich Woolen Mills

woolrich_3Woolrich Woolen Mills, linea di abbigliamento maschile, nasce dalla reinterpretazione dell’outdoor americano adattato alle esigenze e funzionalità attuali. La passione per la tradizione manifatturiera americana, sviluppatasi storicamente attorno all’attività dei Mills, ha portato WP Lavori in Corso ad ideare una linea in cui i capi conservano il carattere autentico di ispirazione outdoor. Woolen Mills, black label del marchio Woolrich è disegnata da Daiki Suzuki, esperto dell’abbigliamento outdoor tradizionale americano e vincitore del “American GQ Awards” in qualità di Best New Menswear Designer del 2007.
Suzuki ha ideato capi che uniscono in un perfetto connubio standard industriali con (e) dettagli manifatturieri Americani ad oggi quasi del tutto scomparsi, fin dalla prima collezione realizzata per l’A/I ‘06. Tessuti naturali e non trattati provenienti dai telai Woolrich, in Pennsylvania, dettagli funzionali legati alla ragione d’uso originale dei capi, lane secche e compatte, impermeabili e resistenti, tagliate per offrire un fit unico ed attuale senza rinunciare all’imperfezione intrinseca della sartorialità made in USA.  Per la collezione Autunno-Inverno 2009 l’ispirazione è lo stile “caccia e pesca” degli Anni ‘20 e ’30, dove il sartoriale inglese attraversa l’oceano, si adatta ed entra nel “costume sportivo” U.S.A.
UpLand Jacket, must to have della collezione, è declinata in nuovi tessuti, velluti e lane, risultato di ricerche stilistiche in storici lanifici americani, che rendono i capi delle vere e proprie limited edition, dove i dettagli richiamano il rinforzo dei punti di usura dei capi caccia e pesca di inizio secolo; inoltre è proposta anche una selezione di total look dove camicie con collo da smoking in cotone chambray, Ranger pant più formali e mountain pants in velluto con grandi tasconi sono i protagonisti quando abbinati agli accessori come cravatte e berretti rigorosamente in lana, con pattern della prima metà del XX° secolo come il Black & Red Herringbone, il Broken Herringbone e gli Shadow Plaids; immagini di tradizione, immortalate negli scatti dei celebri fotografi Larry Fink e Bill Owens. Le più autentiche scene di vita americane rivivono oggi nei capi Woolrich Woolen Mills apprezzati dai migliori retailers del mondo, come Bergdorf Goodman e Colette sino ai più importanti negozi multibrand d’Italia come Penelope ed Eral 55.

Woolrich Woolen Mills is a line of men’s clothing , the result of a new interpretation of American outdoor wear adapted to present-day functionality and requirements. A passion for the American manufacturing tradition, which has historically developed around the Mills’ activity, has led WP Work in Progress to create a line of clothing that has an authentically outdoor-inspired character. Woolen Mills, the black label of Woolrich brand, is designed by Daiki Suzuki, an expert in traditional American outdoor clothing, the winner of the “American GQ Awards” as the ‘Best New Menswear Designer’ for 2007. Since his first Fall-Winter 2006 collection, Suzuki has created lines which perfectly combine industrial standards with American manufacturing details, which have today almost completely disappeared. Natural organic fabrics from Woolrich looms, Pennsylvania, functional details linked to the original use of the items, wool fabrics at once dry and compact, resistant and waterproof, specially cut so as to offer a unique, updated fit without lacking the intrinsic imperfection of American sartorial items. The Fall-Winter Collection 2009 draws its inspiration from the style of shooting and fishing equipment of the 20’s and 30’s, when English sartorial items were imported into the USA and, after undergoing due adjustments, were permanently introduced into the American sporting taste. UpLand Jacket, a must in the collection, comes in new fabrics, velvet and wool varieties which are the outcome of the research carried out in American wool mills rooted in tradition. The fabrics make the articles real limited-edition ones, with details that recall the reinforcement of points subject to wear in early XX century shooting and fishing equipment. A total-look selection is also proposed, with shirts in chambray cotton featuring dinner-jacket collars, more formal Ranger pants and corduroy mountain pants with big pockets, which become outstanding as soon as they are matched to accessories like ties and woollen caps, in patterns dating from the first half of the XX century, like Black & Red Herringbone, Broken Herringbone and Shadow Plaids. Images that recall tradition, made immortal by the shots of the famous photographers Larry Fink and Bill Owens. Authentic American-style life scenes are today brought back to life by Woolrich Woolen Mills articles appreciated by the best world retailers like Bergdorf Goodman and Colette, and by the most important Italian multibrand stores like Penelope and Eral 55.

www.woolrichwoolenmillsproduction.com