Diesel Black Gold – Urban American Bikers
Taking inspiration from the world of American bikers, the pre-fall collection AI13 Diesel Black Gold is the work of Andreas Melbostad,
recently appointed creative director of Diesel’s women’s premium label. With a background of prestigious achievements, Melbostad, a forty-year old Norwegian stylist,
is faced with the precise mission of making Diesel Black Gold a unique, recognisable brand, the icon of a rock chic, feminine, modern, sophisticated woman.
The items of the collection are the outcome of meticulous aesthetic research, biker style items with a definitely distinctive design thanks to the use of denim and sartorial details.
Starting from the typical structure of men’s items, Melbostad’s precise and rigorous research creates sartorial forms and streamlined silhouettes
that give the woman who wears them power and authority. Rich in contrasting colours and materials, the collection comes in fluid silk fabrics combined with light jersey,
unexpected matches of wool, leather and denim, with Art Nouveau prints that enhance it through daring, feminine nuances.
Denim, the key material, lends itself to surprising details, like the lining of the Skinny models which reproduce the aesthetic features of leather trousers.
Jeans, sartorial and biker leather jackets are the leading items of the collection which is completed by a consistent range of accessories (boots, shoes, bags and belts).
After leaving Oslo, Melbostad completed his studies at the London Royal College of Art where he met Albert Elbaz with whom he moved to Paris,
first at Guy Laroche and later at Yves Saint Laurent Rive Gauche. Before being appointed creative director of Phi, he worked for Nina Ricci in Paris,
and for Donna Karan and Calvin Klein in New York. Over the years his cosmopolitan frame of mind enabled him to develop a sophisticated urban style,
in keeping with Diesel Black Gold’s style and with the brand’s international expansion strategy.