Eastpak – Individual Urban Mobility
In 1976 Mark Goldman, the founder of Eastpak, converted the production of rucksacks and military bags made in his father’s firm into new products conceived for university students, the urban environment and the new individual needs, a far-sighted policy that allowed for people’s mobility evolution in contemporary society. As their experience continues, Eastpak propose the new models of the Authentic Returnity collection which recovers the style of their historic models, like the mythic Returnity Red, the classic vintage red Padded Pak’r rucksack worn by Martin McFly in Back to the Future, an accessory that stands out in the collective imagination as a symbol of freedom, independence and urban adventure.
Furthermore, Eastpak propose new versions of the Delegate shoulder-bag, the Duffelson holdall and the Killington maxi knapsack, all of which are guaranteed for life, long lasting brands that never fail to see users on all occasions. Eastpak’s innovative power has also been applied to the use of colour and all-over prints.
The outstanding model this year will be the printed Miami Nice that echoes the summer feeling of a famous advertising campaign of the 1980’s. The collection is completed by a line of flat and ankle high street wear sneakers matched with the rucksacks: the suede vamp, the contrasting white sole and the typical rust coloured details of the leather insertions and strings of this footwear are in the typical Eastpak style.
Eastpak have recently celebrated their 35-year activity and, regardless of trends, their typical style continues to be an unquestionable symbol of present day urban mobility.