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Comme des Garçons: a new store in Paris

Comme Des Garçons – New flagship Store in Paris

“I wanted to make the spaces as interesting and as new as all the clothes I make”

“I’m not convinced that people are satisfied with shopping on the internet… I think the pleasure of shopping is finding things yourself”

Rei Kawakubo

Comme des Garçons in Paris

The glossy red door at 56 Rue du Faubourg Saint-Honoré invites you to enter the iconic and imaginative world of Comme des Garçons. Once across threshold, the winding path takes shape as you move through staggered niches of clothes and accessories, becoming an experience. which replaces its home of over twenty years at number 54 – does not suggest a specific route, leaving you to wander freely, with an amoeba shape unsurprisingly taking centre stage. The second floor down to the underground level evokes a journey through the various collections of the maison.

These 620 square metres are the physical expression of the extraordinary aesthetic sensitività of Rei Kawakubo, who conceived and designed the entire space. They lead to serpentine pathways between scenes of glossy red fibreglass walls and white structures with organic shapes, which do not reveal what comes next, demonstrating that “however you travel, even without a direction, you always get somewhere.”


Comme des Garçons Paris new flagship store
A further unique feature of the store is that it is the only one in the world to stock the Comme des Garçons chairs collection with a special re-edition in red created specifically for the boutique.There is no monotony, but an uninterrupte desire to discover, along an indefinite and individual path, offering new possibilities to observe an original version of beauty, and to be able to purchase something beyond the common sense of fashion.

Comme des Garçons new store in Paris

Photographs by Adrien Dirand