Junya Watanabe + Duvetica
Giampiero Vagliano and Stefano Rovoletto were Moncler’s president and brand manager from 1995 to 2000, and in the span of few years managed to bring the brand’s positioning and image back to the forefront.
Five years after leaving the brand’s guidance the two managers decided to start a new adventure by establishing the brand Duvetica: ‘Duvet’ (the French for down) and ‘etica’ (for ethics), its two basic values.
In few years’ time the Veneto-based firm has become one of the leading brands in the Japanese market for the production of duvet jackets with over 1,200 stores, a growth that has been equalled by Duvetica’s success in the European and international market.
In little more than a year Duvetica has managed to propose four single brand items thanks to the opening of the Milan-based store at the end of 2011 designed by the architect Radao Ando.
Last Autumn-Winter season Junya Watanabe chose Duvetica for his season collaboration of the collection Junya Watanabe Man. Duvetica contributed its skills to the making of the models and production under the artistic guidance of the Japanese designer who was entrusted with the choice of the fabrics.
The extremely lightened goose down micro lining was used to make a number of symbolic items that explicitly draw on the oriental influences that characterise the spirit of the brand. Two jackets and a hooded sleeveless vest come in four colours ( sand, army green, black and night blue). Applied in matching colours, the pockets are the distinguishing detail of the capsule collection with their metal zipper and buttoned flaps.
Three items that are in perfect harmony with the inspiration of the whole Junya Watanabe Man 2012 Spring-Summer collection, entirely focused on the utility wear of the Anglo-American country world.
The above models are available at Commes des Garçons-Junya Watanabe Man stores for the 2012 Spring-Summer season.
