Mtvv- Passion, tradition and the advantage of innovation | Mug Magazine | Fashion, Design, Lifestyle and more...
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Mtvv- Passion, tradition and the advantage of innovation

DSCN8137“Perché solo una maggiore spinta all’innovazione può permettere di anticipare le tendenze e vedere la moda che verrà.”

Manifatture Tessili Vittorio Veneto affonda le proprie radici nella tradizione del distretto tessile della pedemontana trevigiana, dove aveva sede la storica Filanda Gera. Sin dagli inizi essa ha coraggiosamente scelto di investire nella ricerca dei più particolari effetti di armatura, grazie ad un’ampissima ed esclusiva selezione di cartelle colore e nella continua combinazione delle mischie, mettendo così tutta la sua esperienza e professionalità al servizio dell’innovazione e della creatività. Seguendo tutte le fasi della produzione tessile, dalla tintura del filato greggio fino all’raggiungimento delle più particolari nobilitazioni del tessuto, ogni giorno Manifatture Tessili di Vittorio Veneto fa della passione e dell’orgoglio del proprio lavoro il fondamento della sua attività. Il mantenimento di altissimi standard qualitativi, sia per materie prime utilizzate che per impiego di tecnologie avanzate, e la volontà di sperimentare costantemente sono infatti solo alcuni dei presupposti che rendono possibile una tale versatilità produttiva. Nell’intento di rispondere sinergicamente alla mutevolezza del mercato e alle esigenze creative più particolari attraverso una proposta capace di spaziare dai tessuti più classici e consolidati della camiceria fino alle più innovative combinazioni di mischie e finissaggi.

“It is vitally important that the message conveyed by the product and communication should be univocal”.

A thirty-year-long story of passion and professional commitment centred on the five-pocket jeans. Denim as a reference material, as a world to be explored to offer a genuine product, the fruit of dedication and creativity, realised through endless research and updating of each stage of production. This is Meltin’ Pot’s challenge and Augusto Romano’s mission. Although the brand is today outstanding on the international scene, where it is faced with U.S. giant companies in the field of denim, its origins are to be traced to Salento, a region where Romano Co. was established over thirty years ago as a family-managed company, to become over the years one of the leading and most prestigious firms in Europe. With a yearly output of about 3.5 million items, in 1994 Romano Co. decided to create Meltin’ Pot, pouring onto the brand their pioneering industrial spirit, a typically Italian creative vitality, the warmth and enthusiasm of Puglia and the care of their handicraft. Processed through technologically advanced, highly automated machinery at the firm’s headquarters located at Matino (Puglia), products are further made precious by handmade details in a 35,000-square-metre factory that turns out over 13,000 pieces a day. All the stages of production, from cutting to tailoring, ironing and packaging, are carried out at the factory. The firm’s high quality standards and its capacity to immediately meet the market’s demands is the outcome of its sound know-how; furthermore, the recent updating of the factory washing department has led to the development of a research team entrusted with finishing and treatments aimed at ensuring top quality products that can stand out on the market. “The creativity of collections and communication must provide clear information about the identity of our brand and its market positioning” Fabric development and its fine processing, along with the message conveyed by each collection and project by Meltin’ Pot, re-focus on jeans, the real core business of the firm, a product which, from work item has turned into the only true democratic uniform of our days. Ennobled each day by expert hands this icon regains its authenticity, neatness and modernity.

www.mtvv.it