Parajumpers – your journey
Italian-born luxury outerwear label, Parajumpers celebrates the paths we take in life to expand our physical and mental horizons.
For Your Journey features a diverse cast of creatives and artisans based in the rugged beauty of New York’s Catskills Mountains. With this project, Parajumpers’ vision is to celebrate the journeys we each take and the progress we make along the way.
From a product standpoint, it means they create apparel that enables you to withstand the elements on your journey.
From a brand standpoint, it means they inspire you to take on new journeys that enrich your life and overall well-being.
Parajumpers’ philosophy inspires wearers to take on new adventures, casting themselves as the lead character in their own life story.
Through tactical fibers and silhouettes, each piece draws attention to often overlooked details much like the people we briefly interact with, places we pass through and fleeting moments that enrich each of our day-to-day lives. Parajumpers hopes For Your Journey will open wearers’ minds to new ways of thinking, living, and interacting with the world.