7 For All Mankind
Born in Los Angeles in 2000, 7 FOR ALL MANKIND, the leader Californian brand in Premium Denim, was the first to launch on the market really exclusive jeans, high quality men’s and women’s models which focused on style, washing and finish, and changed forever the traditional way of interpreting denim. Renowned for the endless updating of materials and the variety of its impeccable fits, the brand has become outstanding for its technological research on denim weaving.
7 For All Mankind launches b(air) denim, a revolutionary women’s jean that is sure to become the new denim foundation of every woman’s wardrobe. b(air) denim will change the way women think about and wear denim.
This game-changing luxury denim fabric is remarkably slimming yet feels so light and soft against a woman’s skin, she’ll barely notice she’s wearing them, let alone notice she’s wearing actual denim. Combined with shape retention properties that 7 For All Mankind is known for, b(air) denim won’t stretch out and will maintain its shape through multiple wears. Constructed from a new and unique 8.5 oz stretch denim, b(air) denim feels like a 6.5 oz with an authentic denim look and finish.
b(air) denim takes the combination of comfort and aesthetic to a whole new level; the brand has mastered soft hand feel and is known for comfort in wear, yet this new line promises such sophisticated comfort and lightweight fabric that will allow any woman to wear denim and feel like she’s wearing nothing.
The introduction of FoolProof Denim brought about a revolution in men’s clothing and in the world of jeans. This unique denim can’t be reproduced and is defined “intelligent” because it neither loses its original shape nor discolours even after repeated washing.
Proposed in the brand’s main fits Slimmy and Ronnie, FoolProof Denim represents a new era in denim.