Established and based in Los Angeles, HTC is today one of the most influential vintage brands worldwide and a real benchmark for detail and quality lovers. HTC’s project consists in bringing history back to life through updated, sophisticated editions of rare archive items found in the most alluring American vintage markets. Leather goods, footwear and clothing that have the power to recapture rock and roll culture and suggest the freedom of bike races on the American freeways. Each creation is realized through the most sophisticated production techniques combined with the meticulous sensibility of updated craftsmen, while top quality materials and their handmade finish make HTC one of the most acclaimed brands in the world of international fashion.
What we find in HTC is commitment and a craving for sharing a passion, precisely what best describes the mood of Hollywood Trading Company’s first co-founder, a true institution for vintage lovers, who, inspired by his exciting obsession with used-looking leather, old denim items and the wish to give them a new life creates a project to fulfill his aspiration.
“Today I like to consider HTC as a real creative and productive HUB for up-and-coming realities based in Los Angeles”. This is the attitude of a skilled Italian craftsman who has fully embraced a project and has in turn become a partner and co-founder. His creativity and competence concerning handmade processing combined with his entrepreneurial vision give the brand an international outlook: born in the USA, made in Italy, loved all over the world.