Puma Select F/W14
SELECT traces the history of Puma from its origins to this day through the brand’s evolution. In 1948 Rudolf Dassler established the sports footwear company with the Puma logo and created an innovative, highly technological, state of the art product whose features have to this day remained unaltered.
The combination of sport and fashion has led to the creation of iconic models that have characterised the history of the brand. Archive shoes, which over the years have been state of the art items in the field of sneakers, have kept their silhouette unchanged but have been revisited and updated through the use of new materials, technological innovations and prints, specially created by important artists and international influencers and have resulted in the 2014 fall/winter SELECT collection.
PUMA tradition is rediscovered through the mythic tennis shoes of the ‘70s and ‘80s worn by great champions like Guillermo Vilas and Boris Becker. Model Court Star NM is proposed unaltered with a soft leather vamp, fretworked Formistripe, a gold logo and a colored midsole; PUMA Challenge Leather is evocative in taste yet revolutionary in design although it keeps its shape and comfort unchanged.
With a small disc on the upper part for a personalized fit, Model DISC is proposed again for urban runners. Of Trinomic Disc N Calm and Disc Swift Tech, the former is presented in total black suede with contrasting soles, whereas the latter, with the new pebbled sole and leather details, is the outcome of a collaboration with Marshmallow and Black. Model MY-78-“A little rock, a lot of roll” is redesigned and richly realised in rock and roll style by Mihara Yasuhiro.
The iconic Disc technology with a classic brogue is amplified in a mid version.
SELECT is a combination of tradition and innovation that makes PUMA unique and unmistakable.