Aretè Showroom
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“This showroom is not a hotel”
ARETÈ connects, translates and activates brands. It no longer wants to be called a “showroom”: the term does not describe what really happens in Via Seneca 4 in Milan. Founded by Gianluca Grilanda almost 20 years ago, ARETÈ was one of the first bridges between Milan and the rest of the world, keeping its principles intact: few brands, deep relationships, sustainable growth.
“We are not a hotel that hosts brands for a season”.
This vision has transformed ARETÈ into a hybrid space where distribution, consulting and communication coexist and collaborate. In the 1,300 sq m of space, sales are intertwined with presentations, pop-ups, events and even yoga classes.
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