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Salce Collection National Museum

The Salce Collection National Museum, an Italian Unicum

150 years of society history and art of advertising

The Salce Collection - The Art of Advertising

Perhaps no one would imagine that the largest collection of advertising graphics in Italy could be found in Treviso, but this is indeed the case. It is all thanks to the stubbornness and persistence of Ferdinando Salce, known as Nando, who dedicated his entire life to collecting almost 25,000 datable posters between the mid-19th and mid-20th centuries and then
donated them to the Italian State with a bequest. In addition, there is the recent donation from Prof. Ricca of another 18,000 advertising posters covering the years between 1970 and approximately 2015. The majority of the collection was created from the enthusiasm of Nando Salce, who was born in Treviso in 1877. His family wealth meant that he was fortunate enough to be able to dedicate his whole life to his passion for collecting posters. This internationally-recognised collection is extraordinarily valuable, both due to the sheer quantity of posters – 24,580 from every geographical area and theme – and, more significantly, due to their high quality. In fact, most of the artists and posters that made history in advertising graphics are widely represented, in particular from the period between 1896 and 1915, which is considered the golden age of Italian poster art. In order of volume, the following are included: Dudovich, Mauzan, Boccasile, Cappiello, Codognato, Metlicovitz, Lenhart, Seneca, Testa, and many others. There is no shortage of works by artists such as Boccioni, De Chirico, Depero, Casorati, Sironi, Lucio Fontana, Alberto Martini and Arturo Martini.

The Salce Collection National Museum
This extensive collection includes advertising posters for industrial products, cinema flyers, advertising for tourist locations, promotions for cultural and sports events, and much more, providing an extremely interesting and varied insight into society, culture and businesses around the end of the 19th century and the first half of the 20th century.
The Salce Collection National Museum is divided into two locations, both in the historic centre of the city of Treviso, a short distance apart: one in the San Gaetano Complex and the other in the Church of Santa Margherita.

The Salce Collection

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