This is true: True Religion claim follows the previous creative campaigns and enhances the individual quality of its clients by creatively merging it with the typical unconventionality of the brand and of the ambassadors called to bear witness to it. Each of the three creative ambassadors provides at once an individual quality and a young, eclectic overall outlook in tune with True Religion.
If Tommy Lee, the historic drummer of The Motley Crue conveys a sense of nostalgic rebellion typical of the original heavy metal, Nikki Lane makes us feel the power of the individual and a sense of self-assurance, whereas Herizen Guardiola, a very young actress and musician from the East Coast, enriches the mood with strong youthful overtones.
A strong, concrete marketing strategy that expresses the essence of True Religion, based on the catch-phrase ‘to make denim different’. Each ambassador embodies the unique qualities of True Religion while enhancing and advancing the brand’s creative proposal.
The merging of originality, uniqueness and passion, the brand’s basic cornerstones, actually brings about the spirit of True Religion consumers.